. savvy marketing . force of black

Adidas Force of black re-cut and asset creation

About This Project

Our brief was to edit and build new content for a dynamic window display Savvy were creating for the iconic Harrods windows for the Adidas Force of Black campaign.


Savvy’s creative team had already finished the concept and screen layout, and were looking to Northforge to cut existing and create a new video content, including a looping ash cloud explosion that would take centre stage on the largest of the 9 screens. The challenge was to create new shots and effects that would exactly match the pre-existing content – as it would be inter-cut and sit along side this content, there would be nowhere to hide.


The biggest complement on a project like this is if no one even notices you were there. Have a look and see what you think?



Tamsin Gilmore



Animation, Post Production