. edelman . unilever brightfuture

About This Project

Unilever were seeking an animation to explain why and how they were changing to ensure that their products were more sustainable in environmental terms, as well as being more future-proof in order to meet their requirements. Edelman, who had been brought in by Unilever, approached Northforge with a particular idea and style in mind, along with a rough script. We then devised a series of animation ideas to compliment, these were developed into storyboards before being used to make a 3 minute piece. Here we used a mixture of 2D and 3D animation, treating the two formats in ways which would make them blend seamlessly, lending the work a more dynamic feel.

 

 

Agency

Edelman

Client

Unilever

Producer

Jack Stanley

Animation

Northforge

Category
Animation