Niftylift

Campuslife approached us to create a series of technical animations for Niftylift, to support a wider set of promotional films they already had in production. Niftylit is one of the largest manufacturers of mobile elevating work platforms.

The films featured cut-through 3D animations explaining the differences of power distribution between their diesel and hybrid models. As with most technical products the 3D models were available for every single vehicle component; so it was a case of converting, retexturing and then rigging the models. This is by no means a simple task, but is certainly a lot easier than building them all from scratch!