The clients came with a clear brief to show how VegaTM unlocks scalable potential for on-demand, zero- inventory production. It allows brands to set up micro-factories for localised and automated production, that will help reduce transport costs and emissions. This all results in a process that is more sustainable and cost-efficient, which are factors that echo Northforge’s own approach to production.
Aside from the technical aspect of their product, the Unspun team was determined to show their business in an artful way that would get creative thinkers inspired. The focus should be on the craftsmanship of their machine, while humanising the work it does.
Their objectives were very succinct, but they had little experience of collaborating with an animation studio. Thankfully they were happy for us to help guide them, and by working together we devised a clear path that answered their brief.
