Working for an iconic brand such as Adidas is always a thrill, and we are lucky to have collaborated on several projects. With every brief we face new challenges and that’s what excites us most.
In this instance we were supplied with starting models of the shoe. These are most likely created for internal use, but we were commissioned to create something far more dynamic, that would be modelled and rendered at a much higher resolution.
With a clear vision and storyboard provided by the creative team at Savvy we started by remodelling the supplied model using its size as a reference point. However, the client requested that the shoe be built in layers, so we had to start from scratch and recreate the whole shoe.
The hero feature is the ‘pureboost’ sole, and for this we simulated the bead forms within Houdini to evolve as a helix that resolves to create the internal structure of the sole.
One established the rest of the layers could be developed, paying close attention to the structure of each form and material.
Finally strategic lighting was applied to evoke the mood, definition and dimensionality of the final animation. From this point we can affect any element, and in this case we created two colour variations.
