IAR Bear

Matt and Jim

Client IAR
Sound Design nabarro steel audio
Music Composer Jamie Wright

We were approached by the charity ‘International Animal Rescue’ to discuss their mission to help suffering bears in Armenia. The bears suffer terrible cruelty and neglect, surviving on scraps of food while being trapped in small, squalid cages. When faced with such a project how could we ever refuse to help their cause?

The charity had previously considered a 2D approach, but came to us to explore the possibilities of 3D. When we looked at the subject we knew it was very much a heart and minds piece and would need the warmth of real world hand-drawn textures. So after making our proposals and accepting the challenge we all settled on a style that would show visible 3D geometry with 2D textures.

It was clear from the outset that a 3D route would exceed any budgets available. However, we’d already fallen in love with the project, so we chose to put aside the constraints and create the best piece of work we possibly could within the timeline available. We enlisted the services of Adam Nabarro-Steel for the sound design and Jamie Wright to compose a strong music score, to reflect the gentle highs and the dark lows.

We’re immensely proud of the final film and hope it has the desired effect with both the sponsors and relevant governments/governing bodies to stop these beautiful creatures being taken from their natural surroundings.