IBM Think

Conceptual
  • Client Make Associates

This project presented so many challenges, but also represents one of the most collaborative approaches to creativity that we have ever experienced. Having worked with Make previously we knew that it would be an exciting proposition as they deliver such innovative, engaging, and performance-driven work.
Make was seeking a creative team to help devise visuals for an installation that would become the central focal point at IBM’s Think 2024 event in Boston, USA. It would need to communicate the benefits of generative AI and inspire audiences with its transformative potential.