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Northforge Ltd, Matthew Murray House, 97 Water Lane, Leeds, LS11 5QN

Jameson

3D & VFX
  • Client Rascal

As a studio we are very experienced in working with drinks brands, but it was a thrill to work on such a famed brand as Jameson Irish Whiskey. The project was our first major collaboration with Rascal, so it was important for us to showcase our skills on such an iconic brand with a new client. The global campaign, narrated by Irish actor Cillian Murphy and directed by two-time Oscar-nominated writer-director Bryan Buckley presented an opportunity for us to really flex our creativity.

We were briefed to devise the opening sequence that included not only the environment, but an imaginary distillery that would capture the essence of Jameson’s rich history and heritage. The concept required a dynamic camera move that swooped from a high vantage point, diving into the distillery to reveal intricate details at every turn. The move then continues to pass through the distillery floor and into the two campaigns that followed. All this within only 3 seconds!

Behind the scenes

The animation demanded a high level of realism, particularly as the camera moved through windows, floors, and the bustling activity within. Every detail, be it the textures of glass, brick and copper or the interplay of light and shadow, had to evoke authenticity. The inclusion of Rascal’s digi-doubles added complexity; as the digital characters had to seamlessly blend into the environment we had built, so the whole project required a hyper-real approach to modelling, texturing, and motion.

Balancing the grandeur of Jameson’s legacy with technical precision, we crafted a sequence that celebrates the brand and helped cement our ongoing relationship with Rascal Post.

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Let's start crafting something exciting together.
hello@northforge.co.uk
Andrew Swepson Executive Producer
Matt Simpson Owner and Creative Director
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