Pride & Prejudice

Collaborating closely with Alphabetical’s creative team, our team embraced their vision to craft animated floral motifs inspired by Regency-era designs. Since craftsmanship was central to the project, Alphabetical brought in Hand & Lock, the world-renowned embroidery and embellishment atelier whose artisans have honed their skills for over 250 years. Their intricate, hand-stitched creations became the foundation for the animations, which our animators meticulously matched on screen.
This rare level of artistry elevated the project and made it even more appealing to our team while also introducing unique creative challenges.

Drawing on our extensive experience in woven, knitted, and stitch-based animation, we dedicated weeks to R&D, developing striking forms that would seamlessly overlay the live-action footage. The animation style drew from ink illustrations and watercolour textures, evoking Austen’s period while introducing subtle modern design cues to appeal to today’s audiences.
The resulting embroidery animations acted as a narrative thread, mirroring Elizabeth Bennet’s inner world while capturing the elegance and refinement of Regency craft.

Commenting on the project Matt Simpson, MD and Creative Director at Northforge shares:
“We are so proud of our first collaboration with the visionary Not Just Any team. Sometimes you get a brief that fits like a regency glove, and this was certainly one of those. Our talented houdini team once again got to grips with stitching fabrics, this time with the added complication of matching one of the world's finest embroiderers. The dedication and attention to detail from all involved made it a pleasure to be a part of”

By merging performance with animation, Northforge has helped create a campaign that feels both classic and contemporary, much like Audible’s adaptation itself.