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Northforge Ltd, Matthew Murray House, 97 Water Lane, Leeds, LS11 5QN

O2 Thread

  • Client Paradigm
  • Production Paradigm
  • Post and Animation Northforge
  • Sound Paradigm

We were approached by Paradigm to create an animation for their client, 02. Live footage existed of a solitary chair that represented 02’s customers. This simple chair eventually would become a golden throne. We developed photo real threads in multiple colours, that would ebb and flow into the scene. Each thread formed a different object to represent the diverse range of 02’s subscribers. We were tasked to create a variety of deliverables including print material. However, the final film would be projected at a 02 conference onto a ninety-foot backdrop.

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